How it works
A clear process, so you always know what happens next.
Every campaign follows the same five steps. You approve the plan, the budget and the materials before anything goes out, and you hear from us throughout.
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Step 1: An initial conversation about your business and goals
We start by listening. What do you offer, who are your best customers, where are they, and what would a successful campaign look like for you?
What we do
- Ask about your services, customers and competition
- Discuss goals, such as more enquiries, a launch or a new area
- Share initial ideas on what could work
What we need from you
- A short overview of your business
- Your goals and any deadlines
- Past marketing you have tried, if any
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Step 2: A recommended scope, target area and budget
We come back with a proposed campaign: the channels, the neighbourhoods or audience, the timeline and a custom quote that separates our fees, production costs and ad spend.
What we do
- Recommend channels and a target area
- Outline the timeline and what is included
- Provide a written, itemized quote
What we need from you
- Feedback on the proposal
- Confirmation of budget and scope
- Approval to proceed
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Step 3: Preparation of messaging, materials and advertising
We develop the message and everything needed to deliver it, then share it with you for review before anything is printed or published.
What we do
- Write messaging and ad copy
- Design printed materials and ad creative
- Build landing pages, ad campaigns and tracking
- Confirm permissions for physical placements
What we need from you
- Your logo, brand details and photos
- Approval of designs and copy
- Access to relevant ad accounts or profiles
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Step 4: Campaign execution
We carry out the campaign as agreed: distributing materials, running outreach and events, and launching and managing ads.
What we do
- Coordinate printing and delivery
- Run door-to-door, distribution or street-team activity
- Launch and monitor digital campaigns
- Keep you updated on progress
What we need from you
- Be ready to respond to new enquiries
- Tell us about anything that changes on your end
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Step 5: Activity reporting, results review and next steps
We report on what was done and what we can measure, review it with you, and recommend whether to adjust, repeat or expand.
What we do
- Share an activity summary and digital campaign report
- Review results and lessons learned together
- Recommend next steps
What we need from you
- Feedback on enquiries and customers you received
- Your thoughts on what to do next
Start with step one.
A first conversation is the easiest way to see whether a campaign makes sense for your business.